After the second day of one of our Pioneer Business Planting trainings in Kenya, a participant came up to me and said: “Jonathan, now I realize I have made a big mistake…”. And she started sharing her story.
“I have a big piece of land and started to farm watermelons. To do that successfully I needed a lot of water and I needed a waterpump. I didn’t have one, so I borrowed a water pump from someone else. I planted the watermelons and after a while I received a big harvest. I sold the watermelons and received $80,000. That was a lot of money. I spend all of this on building a house. I never thought about buying a water pump and keeping some seeds to plant watermelons in the field next year. Now I don’t have any money anymore. Thank you for giving me this insight.”
From this story we can learn that in times of prosperity, it is vital to allocate a portion of our earnings back into our business. By reinvesting and nurturing its growth, we safeguard its sustainability and ensure a stable and flourishing future. This lady’s experience serves as a poignant reminder of the significance of foresight and financial planning in business endeavors.