Kenyan business woman’s lesson on saving and re-investing in business for long-term profit and sustainability

After the second day of one of our Pioneer Business Planting trainings in Kenya, a participant came up to me and said: “Jonathan, now I realize I have made a big mistake…”. And she started sharing her story.

“I have a big piece of land and started to farm watermelons. To do that successfully I needed a lot of water and I needed a waterpump. I didn’t have one, so I borrowed a water pump from someone else. I planted the watermelons and after a while I received a big harvest. I sold the watermelons and received $80,000. That was a lot of money. I spend all of this on building a house. I never thought about buying a water pump and keeping some seeds to plant watermelons in the field next year. Now I don’t have any money anymore. Thank you for giving me this insight.”

From this story we can learn that in times of prosperity, it is vital to allocate a portion of our earnings back into our business. By reinvesting and nurturing its growth, we safeguard its sustainability and ensure a stable and flourishing future. This lady’s experience serves as a poignant reminder of the significance of recognizing the importance of putting money aside and making strategic investments, entrepreneurs can pave the way for long-term economic growth and individual welfare.

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